Fund I · Opportunity Summary
Press On Ventures

Early-Stage Consumer

$20M Fund Size
20-25 Target Investments
12 Portfolio Companies
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Investing in resilient founders building transformative consumer businesses.

Consumer wallet share is shifting towards wellness, longevity, and experiences.

Press On Ventures identifies early stage businesses transforming these categories by leveraging technology's bleeding edge.

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Overview

Opportunity
Summary

Press On Ventures is a $20 million early-stage consumer venture fund investing in the next generation of transformative consumer companies.

Fund Size

$20 Million Early-Stage Consumer Generalist Venture Capital Fund

Investment Size

$250,000 to $500,000 per initial check

Investment Strategy

  • Investing from Pre-Seed through Series A
  • Targeting 2% to 6% Ownership
  • Partner with 20 to 25 Exceptional Founders
  • 80/20 Split Between Consumer Technology and Consumer Products

Fees & Structure

  • 5 Year Initial Investment Period; 10 Year Full Fund Term
  • 15% Capital Reserved for Follow-On Investments
  • Bi-Annual Capital Calls
  • 2.5% Management Fee (reduced 0.25%/yr after investment period, floor 1.5%)
  • 20% Carried Interest
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Structure

Fund Design

20 – 25

outstanding founding teams
backed across two core categories

Allocation by category
Consumer Technology
80%
Health Wellness Longevity Travel Hospitality
20%
Consumer Products
CPG Experiential
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Investment Strategy

Thesis & Focus

01
🏥

Consumer Health, Wellness & Longevity

The trillion-dollar shift in consumer spending toward health outcomes.

  • Telemedicine & Digital Health Platforms
  • AI-Powered Wearables & Monitoring
  • Value-Based Care Models
  • AI Diagnostics & Preventive Health
02
✈️

Consumer Travel & Hospitality

Experience economy growth driven by demographic tailwinds.

  • Evolving Consumer Demographics
  • Frictionless Technology Experiences
  • Data-Driven Spend Optimization
  • GTM Leverage via Partner Network
03
🛒

Consumer Products

Proprietary deal flow from LP network and industry relationships.

  • "Better For You" Consumer Goods
  • Experiential & Premium Products
  • Pricing Arbitrage Opportunities
  • Proprietary & Off-Market Deal Flow
06
Portfolio

Proudly Partnered with 12 Founding Teams

$0K
Average Investment
$0M
Average Entry Valuation
0%
Average Ownership
07
Portfolio Companies · Group 01

🏥 Health & Well-Being

10Beauty

10Beauty

Automated Manicure Technology

$1.5M Invested 2.08% Ownership
  • Operates the world’s first fully automated, salon-quality manicure machine, using a proprietary 7-camera computer vision system and robotic arm to deliver an end-to-end manicure without human intervention.
  • Co-founded by the team behind ALICE (acquired by Expedia for $130M) plus an original Roomba engineer; raised $50M+ with signed commitments for ~1,000 locations and live pilot deployments inside Ulta Beauty.
Founders: Alex Shashou & Justin Effron
Press On Ventures Deal Memo → Press On Ventures Follow On Memo →
Cofertility

Cofertility

Free Egg Freezing via Donation

$460K Invested 1% Ownership
  • Reimagines fertility through a human-centered platform whose flagship “Split” program lets women freeze their eggs for free in exchange for donating half to intended parents who can’t otherwise conceive.
  • Tackles a $10K–$20K affordability gap in a category dominated by opaque incumbents; has raised ~$20M, matched donors and intended parents in the quadruple digits, and built a uniquely diverse donor pool (>50% women of color) that incumbents can’t replicate.
Founders: Lauren Makler & Halle Tecco
Press On Ventures Deal Memo →
Feno

Feno

Smart Toothbrush & Oral Health

$250K Invested 0.70% Ownership
  • AI-powered U-shaped Smartbrush that cleans all teeth simultaneously in 20 seconds, with an embedded oral scanner and companion app that turns daily brushing into dentist-grade health monitoring.
  • Sits at the intersection of two large, durable markets: the multi-billion-dollar electric oral care category and connected-health/preventive-care, with a defensible AI moat built on a proprietary database of 20,000+ oral scans.
Founders: Hamet Watt & Kenny Brown
Press On Ventures Deal Memo →
Gato

Gato

Premium Chocolate-Covered Dates

$300K Invested 5% Ownership
  • Premium chocolate-covered dates stuffed with creamy nut butters—plant-based, refined-sugar-free, low-glycemic, and made with only real, recognizable ingredients for an indulgent dessert that’s actually good for you.
  • Rides the same “better-for-you indulgence” wave fueling brands like Mid-Day Squares and Hu Chocolate, but uniquely positioned as a luxurious, giftable treat with strong social-driven momentum on Instagram and TikTok and a growing footprint of retail locations.
Founders: Gabriella Labi & Tonya Reznikovich
Press On Ventures Deal Memo →
Jacob Bar

Jacob Bar

The Healthiest Protein Bar

$500K Invested 5% Ownership
  • A clean-label, high-protein bar with 20g of grass-fed whey, beef tallow, organic honey and dates, and zero seed oils or artificial additives engineered for whole-foods nutrition consumers.
  • Differentiated in a crowded protein bar category by riding the cultural shift away from seed oils and ultra-processed ingredients, with a clean ingredient deck that resonates with the same audience driving the rise of brands like RXBAR, David, and Chomps.
Founders: Jake Levy
Press On Ventures Deal Memo →
Rhythm Science

Rhythm Science

AI Cardiac Care Platform

$300K Invested 1% Ownership
  • Cloud-based virtual cardiac care platform that aggregates data from implantable and wearable devices to enable remote monitoring and management of hypertension, heart failure, and rhythm disorders, with AI-assisted triage.
  • Goes after one of the highest-cost, highest-volume problems in U.S. healthcare (cardiovascular disease is the #1 cause of death), with a software-led model aligned to reimbursement tailwinds in remote patient monitoring and value-based care.
Founders: Shawn Kumar
Press On Ventures Deal Memo →
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Portfolio Companies · Group 02

✈️ Travel & Experiential

Magic Story

Magic Story

AI-Personalized Kids Content

$300K Invested 1% Ownership
  • AI-first children’s content engine that turns an uploaded photo into a Pixar-quality personalized hardcover book in seconds, placing each child’s likeness on every page as the hero of their own story.
  • Founded by former Sony Pictures filmmakers already serving 100,000+ families with a 4.9-star rating; combines a recurring monthly subscription (Magic Story+) with high-margin gifting to build a defensible IP and content flywheel.
Founders: Erik Ober & Alex Hawkins
Press On Ventures Deal Memo →
Recess

Recess

AI Parenting Platform

$400K Invested 5% Ownership
  • A modern online community where parents connect, learn from each other, and buy or sell gently used baby gear in a trusted, parent-vetted marketplace.
  • Targets the massive parenting commerce category by combining community and resale, two of the strongest engagement and retention drivers in consumer, at a moment when secondhand and circular consumption are becoming the default for millennial and Gen Z parents.
Founders: Ethan Arpi & Swati Vauthrin
Press On Ventures Deal Memo →
SipMargs

SipMargs

Premium RTD Margaritas

$538K Invested 4.33% Ownership
  • A premium ready-to-drink margarita in a can, made with real tequila and 100% natural ingredients. A no-mix, no-compromise cocktail experience.
  • Plays directly into the two biggest tailwinds in beverage alcohol: the explosive growth of RTD cocktails and the continued premiumization of tequila, with a clean-ingredient story that differentiates it from sugary, additive-heavy incumbents.
Founders: Justin Nabozna & Alix Earle
Press On Ventures Deal Memo →
Skylark

Skylark

Luxury Travel Remnant Inventory

$300K Invested 5% Ownership
  • A modern luxury travel platform that lets travelers self-book top-tier hotels and flights with optional human advisor support, VIP perks, and exclusive rates — blending the convenience of OTAs with the access of a traditional travel agent.
  • Captures the fastest-growing slice of travel (luxury and premium leisure) with a tech-forward, hybrid model that leverages preferred-partner GDS economics.
Founders: Miles McMullin & Mike Greene
Press On Ventures Deal Memo →
Snapfix

Snapfix

Property Maintenance Platform

$327K Invested 5% Ownership
  • A photo-first maintenance and operations app that lets frontline teams create and track work orders in seconds using just a picture and a chat thread, replacing legacy CMMS systems.
  • Already deployed across major hospitality customers where compliance and uptime are mission-critical, with a wedge that scales into adjacent verticals (healthcare, education, property management).
Founders: Brett Robbins
Press On Ventures Deal Memo →
Vuelo

Vuelo

AI-Native Travel & BNPL Platform

$685K Invested 2% Ownership
  • The UK’s first AI-native travel platform, replacing the traditional search bar with a proprietary AI engine that embeds a personalized payment plan into every trip recommendation—customers see “Barcelona, 5 nights, £74/month” instead of a sticker price.
  • Founded by Jasper Dykes (ex-CEO, Fly Now Pay Later), FCA-authorized, and already onboarding thousands of new travelers each month. Raised £56M in seed (Backed VC, Play Ventures, Viola Credit) to capture the most underserved slice of a BNPL category projected to grow to $580B by 2030.
Founders: Jasper Dykes
Press On Ventures Deal Memo →
09
Press & Recognition

Portfolio in the Press

WWDJun 2026
10Beauty Secures $23.5M Funding for Robotic Manicures
10Beauty
Authority Mag.Mar 2026
Shawn Kumar of RhythmScience — Career Journey
Rhythm Science
YahooOct 2025
My Favorite Gourmet Chocolate Dates
Gato
WSJMay 2025
The Art of the Alix Earle Deal
SipMargs
YouTubeApr 2025
Interview with Jake Levy
Jacob Bars
CNETDec 2024
I Tried the $299 Feno Smartbrush
Feno
Fast Co.Feb 2024
Robot Gives Perfect Manicure
10Beauty
Silicon Rep.Jan 2022
Snapfix Lands €1.75M
Snapfix
BirdApr 2017
Interview with Swati Vauthrin (Recess)
Recess
WWDJun 2026
10Beauty Secures $23.5M Funding for Robotic Manicures
10Beauty
Authority Mag.Mar 2026
Shawn Kumar of RhythmScience — Career Journey
Rhythm Science
YahooOct 2025
My Favorite Gourmet Chocolate Dates
Gato
WSJMay 2025
The Art of the Alix Earle Deal
SipMargs
YouTubeApr 2025
Interview with Jake Levy
Jacob Bars
CNETDec 2024
I Tried the $299 Feno Smartbrush
Feno
Fast Co.Feb 2024
Robot Gives Perfect Manicure
10Beauty
Silicon Rep.Jan 2022
Snapfix Lands €1.75M
Snapfix
BirdApr 2017
Interview with Swati Vauthrin (Recess)
Recess
PR NewswireMay 2026
Sazerac Enters National Distribution with SipMargs
SipMargs
VentureBurnMar 2026
Vuelo Raises £56M
Vuelo
ShoutoutLAAug 2025
Meet Founders of Gato Dates
Gato
TechCrunchApr 2025
Cofertility Radical Model — Free Egg Freezing
Cofertility
ForbesMar 2025
Alix Earle Invests in SipMargs
SipMargs
Business WireNov 2024
Magic Story Launches Platform
Magic Story
Authority Mag.Feb 2024
Meet Disruptors: Justin Nabozna of SipMargs
SipMargs
Silicon Rep.Jan 2020
Paul McCarthy Entrepreneur Award (Snapfix)
Snapfix
Travel WeeklyOngoing
Sean Tolkin — Travel Leadership
Press On Ventures
PR NewswireMay 2026
Sazerac Enters National Distribution with SipMargs
SipMargs
VentureBurnMar 2026
Vuelo Raises £56M
Vuelo
ShoutoutLAAug 2025
Meet Founders of Gato Dates
Gato
TechCrunchApr 2025
Cofertility Radical Model — Free Egg Freezing
Cofertility
ForbesMar 2025
Alix Earle Invests in SipMargs
SipMargs
Business WireNov 2024
Magic Story Launches Platform
Magic Story
Authority Mag.Feb 2024
Meet Disruptors: Justin Nabozna of SipMargs
SipMargs
Silicon Rep.Jan 2020
Paul McCarthy Entrepreneur Award (Snapfix)
Snapfix
Travel WeeklyOngoing
Sean Tolkin — Travel Leadership
Press On Ventures
Rhythm360May 2026
Rhythm Science Secures $6M Series A
Rhythm Science
WWDDec 2025
Interview with Alex Shashou (10Beauty)
10Beauty
Healthcare BrewJun 2025
Making Egg Freezing Free
Cofertility
NY PostApr 2025
Feno Cleans Teeth All At Once
Feno
WWDJan 2025
Ulta Beauty Rolling Out 10Beauty
10Beauty
LABJOct 2024
Feno Raises $6M
Feno
Business WireOct 2023
Performant Capital Acquires SquadUP
Press On Ventures
LABJJun 2019
Interview with Willie Litvack
Press On Ventures
EntrepreneurOngoing
Willie Litvack — Entrepreneur Contributions
Press On Ventures
Rhythm360May 2026
Rhythm Science Secures $6M Series A
Rhythm Science
WWDDec 2025
Interview with Alex Shashou (10Beauty)
10Beauty
Healthcare BrewJun 2025
Making Egg Freezing Free
Cofertility
NY PostApr 2025
Feno Cleans Teeth All At Once
Feno
WWDJan 2025
Ulta Beauty Rolling Out 10Beauty
10Beauty
LABJOct 2024
Feno Raises $6M
Feno
Business WireOct 2023
Performant Capital Acquires SquadUP
Press On Ventures
LABJJun 2019
Interview with Willie Litvack
Press On Ventures
EntrepreneurOngoing
Willie Litvack — Entrepreneur Contributions
Press On Ventures
Forbes· WSJ· TechCrunch· Fast Company· CNET
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Capital Deployment

Press On Ventures Fund I

$5.86M deployed across 12 portfolio companies · $2.22M reserved for follow-ons
Target$20M
Raised$14.82M
As ofQ2 2026
Fund raise progress $14.82M raised of $20M target · 74.1%
$0$5M$10M$15M$20M
Deployed
$5.86M
of $14.82M raised
40% put to work
Portfolio Companies $10.38M · 70%
Invested
Deployed into portfolio companies
$5.86M
40%
Reserves · Follow-ons
Earmarked for existing companies
$2.22M
15%
Dry Powder
Available for new investments
$2.30M
15%
Fund Operations $4.44M · 30%
Fees & Expenses
Management fee + fund expenses
$4.44M
30%
Deployment pace
2.93M/yr
Year 2 of vintage 2024
Reserve ratio
0.38:1
Reserves per dollar invested
Avg check size
$488K
Across 12 portfolio companies
Capital called
50%
$7.44M called from LPs
11
Special Purpose Vehicles

SPV Investments

SPVs are separate investment vehicles from the main fund, enabling targeted co-investment alongside Press On Ventures.

Snapfix

Snapfix

Property Maintenance Platform

$535K SPV Investment 8.90% SPV Ownership
  • A photo-first maintenance and operations app that lets frontline teams create and track work orders in seconds using just a picture and a chat thread, replacing legacy CMMS systems.
  • Already deployed across major hospitality customers where compliance and uptime are mission-critical, with a wedge that scales into adjacent verticals (healthcare, education, property management).
Founders: Brett Robbins
Press On Ventures Deal Memo →
Telly

Telly

Free Premium TV · Second Screen Revenue

$565K SPV Investment 0.22% SPV Ownership
  • The world’s first free, dual-screen smart TV. A 55-inch 4K HDR display paired with an always-on Smart Screen that delivers personalized ads, news, sports scores, weather, and AI-powered content recommendations.
  • Founded by Pluto TV co-founder Ilya Pozin. Shipping hundreds of thousands of units, with launch advertising partnerships including Microsoft, Spotify, Harman Kardon, and Magnite.
  • Offered on pro-rata basis to LPs; 1/10 fee structure.
Founders: Ilya Pozin & Shervin Pishevar
Press On Ventures Deal Memo →
10Beauty

10Beauty

Automated Manicure Technology

$2.64M SPV Investment 2.90% SPV Ownership
  • Operates the world’s first fully automated, salon-quality manicure machine, using a proprietary 7-camera computer vision system and robotic arm to deliver an end-to-end manicure without human intervention.
  • Co-founded by the team behind ALICE (acquired by Expedia for $130M) plus an original Roomba engineer; raised $50M+ with signed commitments for ~1,000 locations and live pilot deployments inside Ulta Beauty.
Founders: Alex Shashou & Justin Effron
Press On Ventures Deal Memo →
12
Our Network

Co-Investing with World-Class Firms

Upfront Ventures Palm Tree Crew BAM Ventures TenOneTen Ventures Bold Capital Partners Lerer Hippeau Red Sea Ventures Jump Capital BBG Ventures Courtside VC Next Ventures Initialized Capital Offline Ventures Point72 Ventures
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The Team

General Partners

Willie Litvack

Willie Litvack

Founder & General Partner

Founder/Operator: SquadUP, Inc. - Co-Founder, CEO for 7+ years. Scaled business to $150M in GTV, 30% operating margins. Acquired for $18.7M by Performant Capital in 2023.

TrialTech Medical - Co-founder, led product, strategy, and customer acquisition. Acquired in 2020.

Share Ventures Foundry - Foundry Principal, initiated five new ventures, completed three seed financings raising $20M+.

Instill - General Manager from inception through seed financing. Led product, strategy, recruitment, and fundraising. $3.6M seed round led by Greycroft and Comcast Ventures.

Duke UCLA Anderson SquadUP TrialTech Medical Share Ventures
Sean Tolkin

Sean Tolkin

Founder & General Partner

Owner/Operator: World Travel Holdings - Executive Team 14+ years. Grew revenues from $600M to $2B. #15 on Travel Weekly's Powerlist.

Launched and operated brands including Cruises.com, CheapCruises.com, CruisesOnly.com, Villas of Distinction, Dream Vacations (2000 franchisees + 3000 ICs). Consistently grew annual EBITDA 10-20%.

Duke Cornell Hotel School World Travel Holdings Cruiseline.com Shipmate Resort For-A-Day
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The Full Team

Meet The Team

Madeline Litvack

Madeline Litvack

Head of Product
Nikhil Bambi

Nikhil Bambi

Venture Associate
Mukul Anand

Mukul Anand

Venture Analyst
Gagan Chawla

Gagan Chawla

Fractional CFO
Gianna Orozco

Gianna Orozco

Fractional Controller
Tucker Curtis

Tucker Curtis

Operations Agent
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Our Network

Our Venture Partner Network

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Venture Partners
0
Major Markets
NY · Miami · SF · LA & more
0
Major Industries
Technology · Finance · VC · Healthcare · Impact · F&B
0
Founders & CEOs
16
Network

Venture Partners

Example Experts from our Network of Venture Partners

Michael Diaz

Michael Diaz

Investor & Operator

CEO Palm Tree Crew Holdings, live events, experiential, consumer investor and operator.
Arthur Leopold

Arthur Leopold

Investor & Operator

CEO & Co-Founder @ Agentio; Former Employee #1 & President @ Cameo.
Tyler Watson

Tyler Watson

Data & Technology

Solutions Architect @ Databricks. Former Data Scientist at Grindr and Walmart.
Josh Neckes

Josh Neckes

Data & Strategy

Co-Founder & President @ Bobsled; Former Co-Founder & President @ Simon Data.
Hamet Watt

Hamet Watt

Consumer & Impact

Founder & CEO Share Ventures. Board Partner Upfront Ventures. Senior Advisor BCG Digital Ventures.
Madeleine Macks

Madeleine Macks

Operations

COO @ Ella's Flats. Former Consultant @ Boston Consulting Group.
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Fund Economics

LP Terms

Fund Timeline

Initial Investment Period 5 Years
Full Fund Term 10 Years
Capital Calls Bi-Annual

Management Fee

During Investment Period 2.5%
Annual Reduction Post-Period -0.25% / yr
Minimum Floor 1.5%

Economics

Carried Interest 20%
Follow-On Reserve 15% ($3M)
Total Fund Size $20M

Investment Parameters

Check Size $250K - $500K
Target Ownership 2% - 6%
Investment Stage Pre-Seed → Series A
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Let's Build Something
Transformative Together

Email invest@presson.vc
Website presson.vc
Fund Press On Ventures, Fund I

© 2024 Press On Ventures. This document is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Past performance is not indicative of future results.