Fund I · Opportunity Summary
Press On Ventures

Early-Stage Consumer

$20M Fund Size
20-25 Target Investments
10 Portfolio Companies
Scroll to explore
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Investing in resilient founders building transformative consumer businesses.

Consumer wallet share is shifting towards wellness, longevity, and experiences.

Press On Ventures identifies early stage businesses transforming these categories by leveraging technology's bleeding edge.

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Overview

Opportunity
Summary

Press On Ventures is a $20 million early-stage consumer venture fund investing in the next generation of transformative consumer companies.

Fund Size

$20 Million Early-Stage Consumer Generalist Venture Capital Fund

Investment Size

$250,000 to $500,000 per initial check

Investment Strategy

  • Investing from Pre-Seed through Series A
  • Targeting 2% to 6% Ownership
  • Partner with 20 to 25 Exceptional Founders
  • 80/20 Split Between Consumer Technology and Consumer Products

Fees & Structure

  • 5 Year Initial Investment Period; 10 Year Full Fund Term
  • 15% Capital Reserved for Follow-On Investments
  • Bi-Annual Capital Calls
  • 2.5% Management Fee (reduced 0.25%/yr after investment period, floor 1.5%)
  • 20% Carried Interest
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Structure

Fund Design

20 – 25

outstanding founding teams
backed across two core categories

Allocation by category
Consumer Technology
80%
Health Wellness Longevity Travel Hospitality
20%
Consumer Products
CPG Experiential
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Investment Strategy

Thesis & Focus

01
🏥

Consumer Health, Wellness & Longevity

The trillion-dollar shift in consumer spending toward health outcomes.

  • Telemedicine & Digital Health Platforms
  • AI-Powered Wearables & Monitoring
  • Value-Based Care Models
  • AI Diagnostics & Preventive Health
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✈️

Consumer Travel & Hospitality

Experience economy growth driven by demographic tailwinds.

  • Evolving Consumer Demographics
  • Frictionless Technology Experiences
  • Data-Driven Spend Optimization
  • GTM Leverage via Partner Network
03
🛒

Consumer Products

Proprietary deal flow from LP network and industry relationships.

  • "Better For You" Consumer Goods
  • Experiential & Premium Products
  • Pricing Arbitrage Opportunities
  • Proprietary & Off-Market Deal Flow
06
Portfolio

Proudly Partnered with 10 Founding Teams

$0K
Average Investment
$0M
Average Entry Valuation
0%
Average Ownership
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Portfolio Companies · Group 01

🏥 Health & Well-Being

10Beauty

10Beauty

Automated Manicure Technology

$1.5M Invested 2.08% Ownership
  • Delivering the world's first fully automated manicure experience.
  • Key distribution partnerships with Nordstrom, Ulta Beauty, Marriott, and Equinox.
Founders: Alex Shashou & Justin Effron
Press On Ventures Deal Memo → Press On Ventures Follow On Memo →
Cofertility

Cofertility

Free Egg Freezing via Donation

$460K Invested 1% Ownership
  • Women freeze their eggs for free when they donate half of the eggs retrieved to intended parents who can't otherwise conceive.
  • Over 340K donor applications to date. 80% of supply matches with demand within a week.
Founders: Lauren Makler
Press On Ventures Deal Memo →
Feno

Feno

Smart Toothbrush & Oral Health

$250K Invested 0.75% Ownership
  • Revolutionizing oral health through a connected smart toothbrush with cutting-edge technology, research, and innovation.
  • 3,000+ devices sold with less than 5% return rate.
Founders: Hamet Watt & Kenny Brown
Press On Ventures Deal Memo →
Jacob Bar

Jacob Bar

The Healthiest Protein Bar

$500K Invested 5% Ownership
  • Producing the world's healthiest protein bar - clean label, made with only natural whole ingredients like grass-fed protein, nuts, and fruits. No artificial additives or sweeteners.
  • $1M+ in sales in the first 90 days.
Founders: Jake Levy
Press On Ventures Deal Memo →
Rhythm Science

Rhythm Science

AI Cardiac Care Platform

$300K Invested 1% Ownership
  • Revolutionizing cardiac care through AI-powered automation, reducing hospital admissions, improving provider workflow, and enhancing disease management.
  • Addressing data fragmentation across implantable devices and EHRs.
Founders: Shawn Kumar
Press On Ventures Deal Memo →
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Portfolio Companies · Group 02

✈️ Travel & Experiential

Magic Story

Magic Story

AI-Personalized Kids Content

$300K Invested 1% Ownership
  • AI-native platform creating highly personalized books, videos, audio, and music for kids by inserting their likeness into content.
  • Fast-scaling subscription platform for personalized kids' media.
Founders: Erik Ober & Alex Hawkins
Press On Ventures Deal Memo →
Recess

Recess

AI Parenting Platform

$400K Invested 5% Ownership
  • Providing parents with AI-powered insights, advice, and products along with a community of fellow parents.
  • Addressing insufficient digital solutions supporting today's 64M US parents.
Founders: Ethan Arpi & Swati Vauthrin
Press On Ventures Deal Memo →
SipMargs

SipMargs

Premium RTD Margaritas

$538K Invested 4.33% Ownership
  • Becoming the go-to choice for premium canned margaritas with an authentic, high-quality RTD experience.
  • Partners include Alix Earle, Palm Tree Crew, Jake Paul, Steve Aoki, and Michael Rubin. National distribution deal with Southern Glazer's.
Founders: Justin Nabozna & Alix Earle
Press On Ventures Deal Memo →
Skylark

Skylark

Luxury Travel Remnant Inventory

$300K Invested 5% Ownership
  • Solving the remnant inventory problem for luxury travel.
  • Optimizing revenue for premium hotels and resorts.
Founders: Miles McMullin & Mike Greene
Press On Ventures Deal Memo →
Snapfix

Snapfix

Property Maintenance Platform

$300K Invested 5% Ownership
  • Photo-first communication platform for operations, maintenance, and task management.
  • 500+ customers with marquee logos and inroads to leading hotel brands.
Founders: Brett Robbins
Press On Ventures Deal Memo →
09
Press & Recognition

Portfolio in the Press

NY PostApr 2025
Feno SmartBrush Cleans Teeth All At Once
Feno
WWDMar 2025
Ulta Beauty Rolling Out 10Beauty Robot Manicure
10Beauty
TechCrunchApr 2025
Cofertility’s Radical Free Egg-Freezing Model
Cofertility
ForbesMar 2025
Alix Earle Invests in Canned Cocktail SipMargs
SipMargs
WSJ2025
The Art of the Alix Earle Deal
SipMargs
Fast Co.2024
A Robot Built to Give You a Perfect Manicure
10Beauty
CNET2025
I Tried the $299 Feno SmartBrush
Feno
NY PostApr 2025
Feno SmartBrush Cleans Teeth All At Once
Feno
WWDMar 2025
Ulta Beauty Rolling Out 10Beauty Robot Manicure
10Beauty
TechCrunchApr 2025
Cofertility’s Radical Free Egg-Freezing Model
Cofertility
ForbesMar 2025
Alix Earle Invests in Canned Cocktail SipMargs
SipMargs
WSJ2025
The Art of the Alix Earle Deal
SipMargs
Fast Co.2024
A Robot Built to Give You a Perfect Manicure
10Beauty
CNET2025
I Tried the $299 Feno SmartBrush
Feno
LABJ2025
Oral Health Startup Feno Raises $6M
Feno
Healthcare BrewJun 2025
Making Egg Freezing Free
Cofertility
Business WireNov 2024
Magic Story Launches Children’s Media Platform
Magic Story
Rhythm3602024
RhythmScience Secures $6M Series A from Cedars-Sinai
RhythmScience
Silicon Rep.2024
Snapfix Lands €1.75M
Snapfix
WWD2024
Interview with Alex Shashou, 10Beauty Founder
10Beauty
EntrepreneurOngoing
Willie Litvack — Entrepreneur Contributions
Press On Ventures
LABJ2025
Oral Health Startup Feno Raises $6M
Feno
Healthcare BrewJun 2025
Making Egg Freezing Free
Cofertility
Business WireNov 2024
Magic Story Launches Children’s Media Platform
Magic Story
Rhythm3602024
RhythmScience Secures $6M Series A from Cedars-Sinai
RhythmScience
Silicon Rep.2024
Snapfix Lands €1.75M
Snapfix
WWD2024
Interview with Alex Shashou, 10Beauty Founder
10Beauty
EntrepreneurOngoing
Willie Litvack — Entrepreneur Contributions
Press On Ventures
Silicon Rep.2024
Paul McCarthy Wins Lead Entrepreneur Award
Snapfix
Stay Tuned2024
Interview with Jake Levy
Magic Story
Authority Mag.2024
Shawn Kumar of RhythmScience
RhythmScience
Authority Mag.2024
Meet the Disruptors: Justin Nabozna of Margs
SipMargs
Bird2024
Interview with Swati Vauthrin
Bayten Science
LABJ2024
Interview with Willie Litvack
Press On Ventures
Silicon Rep.2024
Paul McCarthy Wins Lead Entrepreneur Award
Snapfix
Stay Tuned2024
Interview with Jake Levy
Magic Story
Authority Mag.2024
Shawn Kumar of RhythmScience
RhythmScience
Authority Mag.2024
Meet the Disruptors: Justin Nabozna of Margs
SipMargs
Bird2024
Interview with Swati Vauthrin
Bayten Science
LABJ2024
Interview with Willie Litvack
Press On Ventures
Forbes· WSJ· TechCrunch· New York Post· Fast Company· WWD· CNET· Entrepreneur
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Fund Performance

Press On Ventures Fund I

Target$20M
Raised$14.82M
As ofQ1 2026
Returns
Core performance trio · IRR
TVPI
Total Value to Paid-In
1.42x
▲ 0.24x vs Q1 bench
DPI
Distributions to Paid-In
0.12x
Bench 0.05x
RVPI
Residual Value
1.30x
Bench 1.13x
Net IRR
Net of fees & carry
22.4%
Q1 bench 14.2%
Capital Deployment
$4.85M invested · $2.22M reserved
Fund raise $14.82M of $20M target
$4.85M
Deployed
of $14.82M raised
Capital Called$7.41M50%
Invested$4.85M33%
Reserves · Follow-ons$2.22M15%
Fees & Expenses$4.44M30%
Net Dry Powder$3.31M22%
Reporting period

Q1 2026 · Figures as of Q1 2026

Valuation method

ASC 820 · Unrealized marks held at cost or latest priced round

Benchmark

Cambridge Associates U.S. Venture Capital Index · 2024 vintage

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Special Purpose Vehicles

SPV Investments

SPVs are separate investment vehicles from the main fund, enabling targeted co-investment alongside Press On Ventures.

Snapfix

SPV 1 - Snapfix

Property Maintenance Platform

$250K SAFE $5M Cap 5% Ownership
  • Photo-first communication platform for operations, maintenance, and task management.
  • 500+ customers with marquee logos and inroads to leading hotel brands.
Founders: Brett Robbins
Press On Ventures Deal Memo →
Telly

SPV 2 - Telly

Free Premium TV · Second Screen Revenue

$555K $250M Pre-Money 0.22% Ownership
  • Revolutionizing home entertainment with free premium TV, driving revenue through an innovative second screen experience.
  • 20K units installed · $50K daily revenue · 400K+ waitlist.
  • $600 to land a TV · $1K ARPU · $50M Series A + $10M note conversion.
  • Offered on pro-rata basis to LPs; 1/10 fee structure.
Founders: Ilya Pozin & Shervin Pishevar
Press On Ventures Deal Memo →
10Beauty

SPV 3 - 10Beauty

Automated Manicure Technology

$1.3M SPV $150M Cap 1.2% Ownership
  • Delivering the world's first fully automated manicure experience.
  • Key distribution partnerships with Nordstrom, Ulta Beauty, Marriott, and Equinox.
Founders: Alex Shashou & Justin Effron
Press On Ventures Deal Memo →
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Our Network

Co-Investing with World-Class Firms

Upfront Ventures Palm Tree Crew BAM Ventures TenOneTen Ventures Bold Capital Partners Lerer Hippeau Red Sea Ventures Jump Capital BBG Ventures Courtside VC Next Ventures Initialized Capital Offline Ventures Point72 Ventures
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The Team

General Partners

Willie Litvack

Willie Litvack

Founder & General Partner

Founder/Operator: SquadUP, Inc. - Co-Founder, CEO for 7+ years. Scaled business to $150M in GTV, 30% operating margins. Acquired for $18.7M by Performant Capital in 2023.

TrialTech Medical - Co-founder, led product, strategy, and customer acquisition. Acquired in 2020.

Share Ventures Foundry - Foundry Principal, initiated five new ventures, completed three seed financings raising $20M+.

Instill - General Manager from inception through seed financing. Led product, strategy, recruitment, and fundraising. $3.6M seed round led by Greycroft and Comcast Ventures.

Duke UCLA Anderson SquadUP TrialTech Medical Share Ventures
Sean Tolkin

Sean Tolkin

Founder & General Partner

Owner/Operator: World Travel Holdings - Executive Team 14+ years. Grew revenues from $600M to $2B. #15 on Travel Weekly's Powerlist.

Launched and operated brands including Cruises.com, CheapCruises.com, CruisesOnly.com, Villas of Distinction, Dream Vacations (2000 franchisees + 3000 ICs). Consistently grew annual EBITDA 10-20%.

Duke Cornell World Travel Holdings Cruiseline.com Shipmate Resort For-A-Day
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The Full Team

Meet The Team

Madeline Litvack

Madeline Litvack

Head of Product
Nikhil Bambi

Nikhil Bambi

Venture Associate
Mukul Anand

Mukul Anand

Venture Analyst
Gagan Chawla

Gagan Chawla

Fractional CFO
Gianna Orozco

Gianna Orozco

Fractional Controller
Tucker Curtis

Tucker Curtis

Operations Agent
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Our Network

Our Venture Partner Network

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Venture Partners
0
Major Markets
NY · Miami · SF · LA & more
0
Major Industries
Technology · Finance · VC · Healthcare · Impact · F&B
0
Founders & CEOs
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Network

Venture Partners

Example Experts from our Network of Venture Partners

Michael Diaz

Michael Diaz

Investor & Operator

CEO Palm Tree Crew Holdings, live events, experiential, consumer investor and operator.
Arthur Leopold

Arthur Leopold

Investor & Operator

CEO & Co-Founder @ Agentio; Former Employee #1 & President @ Cameo.
Tyler Watson

Tyler Watson

Data & Technology

Solutions Architect @ Databricks. Former Data Scientist at Grindr and Walmart.
Aaron Szekel

Aaron Szekel

Healthcare & SaaS

Founder & MP @ Layout Ventures. Healthcare & Enterprise SaaS Investor. Former Flatiron, First Round Capital.
Hamet Watt

Hamet Watt

Consumer & Impact

Founder & CEO Share Ventures. Board Partner Upfront Ventures. Senior Advisor BCG Digital Ventures.
Madeleine Macks

Madeleine Macks

Operations

COO @ Ella's Flats. Former Consultant @ Boston Consulting Group.
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Fund Economics

LP Terms

Fund Timeline

Initial Investment Period 5 Years
Full Fund Term 10 Years
Capital Calls Bi-Annual

Management Fee

During Investment Period 2.5%
Annual Reduction Post-Period -0.25% / yr
Minimum Floor 1.5%

Economics

Carried Interest 20%
Follow-On Reserve 15% ($3M)
Total Fund Size $20M

Investment Parameters

Check Size $250K - $500K
Target Ownership 2% - 6%
Investment Stage Pre-Seed → Series A
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Let's Build Something
Transformative Together

Email invest@presson.vc
Website presson.vc
Fund Press On Ventures, Fund I

© 2024 Press On Ventures. This document is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Past performance is not indicative of future results.